OpenBorder · Self-Serve

Instant Rate Card — Funnel Report

True numbers, assembled outside the broken form dashboard · through Aug 16, 2026

HubSpot's form dashboard reads 2,010 submissions — that number is inflated ~3.6×. The landing page auto-fires a submission the moment someone arrives from a cold-email link (email pre-filled in the URL), so every visit and re-visit logs again. Stripped down to real people, here's what actually happened.
Cold-email landings
562
unique people who arrived
Completed the form
10
answered the full questionnaire
Completion rate
1.8%
10 of 562 landings
Abandoners → recovery
93
routed to Bison camp 309
Raw form events inflated
2,010
~3.6× the real landings
True page views pending
all traffic — needs Ahrefs / Cloudflare

Daily landings & completions

Volume jumps on Aug 14 when the Meta ads + recovery campaign went live. Amber dot = a real completion that day.

Unique landings Days with a completion (count shown)

Why your manager sees “2,010 / 1K submissions”

The form isn't broken and it isn't bots — it's an auto-submit on page load. Each cold-email click opens the LP with the email baked into the URL and fires a submission instantly, before the person does anything. Re-clicks and the #get-started anchor fire again. Result: 2,010 events from 562 real people. The fix is to only submit on real completion.

⚠ Recovery isn't recovering

Bison camp 309 (Ratecard Recovery — form abandon) holds 93 abandoners but has sent 0 emails and contacted 0 leads. The follow-up cadence looks stalled — those 93 warm abandoners aren't being worked. Worth a separate look.

The 10 real completions

Everyone who actually filled out the questionnaire (6 QA/test records excluded). These are the qualified leads the form produced.

EmailIntl volumeAOVFulfillmentPlatform / WMS
duncan@foiegrasgourmet.com50–1,000$1203PLShopify Grow
george@100percentelectronica.com50–1,000$30In-houseShopify Grow · PirateShip
anthony@bearsden.com1–50$200In-houseShopify Plus
oliver@ascscientific.com1–50$150In-houseShopify Advanced · ShippingEasy
mo@betterdisplaycases.comNot yet$125In-houseShopify Advanced · ShipStation
bob.forgrave@flatbike.com1–50$110In-houseShopify Basic
judy@artisticartifacts.com1–50$99In-houseShopify Plus · ShipStation
brendang@livermedic.com1–50$60In-houseShopify Grow · ShipStation
brigette@brigettesboutique.com1–50$50In-houseShopify Advanced · ShipStation
tony@entropyrad.comNot yet$900In-houseShopify Starter