Stop making ads. Start making a person people trust.

The real problem

The account isn’t small. The content is invisible.

First, the good news buried in that ratio: the effort is there. 247 posts is real discipline — it’s just aimed at a dead format. In 2026 Instagram ranks reels on watch time, sends (DM shares), and replays — not follower count. Tiny accounts hit millions of views every day. So “I’m too small” is not the reason.

The reason is the look. Every post is the same headshot pasted onto a stock house with big block text. To someone scrolling, that reads as “ad / AI spam” in the first half-second — they scroll past → zero watch time → the algorithm’s test batch fails → it buries the reel. Worse, it reads as a content mill, which quietly kills trust. In financing — where the real sale is “do I trust this person with my money and my immigration status” — that’s fatal.

The one shift

Real face. Real phone video. One useful thing.

In this niche, trust beats production value every single time. A 20-second selfie of him talking straight to camera — teaching one thing an immigrant buyer didn’t know — will outperform a hundred polished composites. People don’t follow a logo on a house. They follow the guy who told them the thing their bank wouldn’t.

The formula

Every reel, three parts, under 20 seconds

1. Hook — first 3 secondsOne specific, surprising sentence, straight to camera. No logo intro, no “hola, soy…”. The words on screen mirror what he says. This is 80% of the result — if the first 3s don’t stop the scroll, nothing else matters.
2. Value — seconds 3 to ~18Teach one thing. One idea per reel, with a concrete number. Not “te ayudo a comprar casa” — instead “con ITIN el enganche es 15%, no 3%, y aquí está por qué te conviene igual.”
3. CTA — last 3 secondsSoft, and pointed at the DM: “Escríbeme la palabra CASA y te paso el número exacto.” A DM = a “send,” the signal Instagram weights highest — and it’s a live lead in his inbox.

Non-negotiables: vertical selfie video (not a still photo) · burned-in captions (80% watch on mute) · same person every time · post ~1/day · reply to every comment and DM within a few hours.

The content engine

So he actually sustains it (45 min = a month of reels)

1. Batch-filmPick 10 hooks. Film all 10 in one sitting — phone on a $15 tripod, vertical, good light near a window. Change shirts halfway so they look like different days.
2. Script with ClaudeGenerate a month of scripts in one prompt (below). He reads them off, doesn’t memorize.
3. Edit + caption in one toolDrop each clip into Submagic or CapCut → auto-captions, trim the dead air → done in ~5 min each.
4. Post & replyOne a day. Then work the comments and DMs — that’s where the algorithm reward and the actual clients are.

Leverage Claude

A month of scripts in 5 minutes

He pastes this straight into Claude (or the free tier) and gets 15 ready-to-film scripts back. Run it once a month, tweak the topics.

Eres un experto en marketing de contenido para asesores hipotecarios que atienden a la comunidad latina en Florida.

Escríbeme 15 guiones de Reels de 15 segundos en español. Para CADA guion dame 4 columnas en una tabla:

1. GANCHO — una sola frase para los primeros 3 segundos, que rompa un mito o dé un número sorprendente.
2. GUION — lo que digo a cámara (máximo 40 palabras), un solo consejo concreto y con números.
3. TEXTO EN PANTALLA — versión corta del gancho para subtítulos.
4. CTA — invitación suave a escribir la palabra "CASA" por DM.

Temas: préstamos con ITIN, comprar sin Social Security, préstamos por bank statements para trabajadores por cuenta propia, ayuda para el enganche, cuánto necesitas ganar o de enganche, y mitos de crédito.

Tono: directo, cálido, de confianza — como un amigo que de verdad sabe. Nada de lenguaje corporativo.

Tools & SaaS — honest picks

What each one actually does

First 30 days

Dead simple, start Monday

1. Week 1 — resetTurn the composited-face template OFF, for good. Film 10 reels from the hook list in one sitting. Post one a day.
2. Track the right numberIgnore follower count. Watch saves, sends, and DMs — those are the leads. The reel with the most DMs is the winner.
3. Weeks 2–4 — double downTake the 2 hooks that pulled the most saves/DMs and make 5 variations of each. Kill whatever got silence.
4. The one ruleReply to every comment and every DM within a few hours. That single habit compounds reach and closes clients.